Android Tablet Growth Outpaces iPad in Third Quarter Sales


Android, Amazon, ASUS, and Lenovo market share in the tablet market all grew in the third quarter due to a significant and unexpected drop in Apple tablet sales. Apple, coming into the third quarter with a 65.5 percent global market share, lost 15 percent dropping to 50.4 percent market share to end the quarter.

Analysts speculate that consumer interest in full-sized Apple tablets stalled while rumors of the release of the iPad Mini circulated, which impacted overall tablet sales for the market leader during the quarter. Analyst predictions are strong for Apple moving into the holiday season.

Tablet Market

Samsung ended the quarter at 18.4 percent market share, the highest any competing tablet vendor has climbed since the release of the iPad. Microsoft also adds a viable tablet to the market with the Windows Surface platform. 

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