Athenahealth Welcomes Three New Startups Into Its MDP Program

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Athenahealth’s More Disruption Please program has been firing on all cylinders so far this year, with new office space introduced in Silicon Valley, and now three new startups introduced to inaugurate the San Francisco space. With the addition of the new campus, Athena’s MDP accelerator program now has three campuses: San Francisco, Boston, and Austin. The company also has investments in a growing number of startups through its MDP program. Athena seeks out early to mid-stage health IT startups and provides them with free office space, seed funding, mentorship, and access to Athena’s 64,000 physician end users through Athena’s app store-like online marketplace.

Athena announced that it would open a new MDP location in San Francisco this past January, and this week the company followed that announcement with more details on who the initial startups are and what they will be working on.

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Hale Health, founded by former Apple iPhone international rollout manager Anna Larson, has created a patient portal-like communications platform that connects physicians with their patients between visits. The platform organizes clinical information into individual cases and provides patients with a way of sending questions, photos, videos, and prescription information. It also allows providers to send questionnaires and Mayo Clinic-created educational material. Patients are also able to initiate new cases through an automated triage workflow that alerts care providers of new messages or cases.

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Lifesquare, founded by a multi-disciplinary team from Stanford University, has raised an undisclosed sum Series A in January 2011, and has since gone on to build a platform that collects emergency medical summaries from users that includes allergies, current medications, and chronic conditions. The information is stored in Lifesquare’s servers and then stickers with QC codes are mailed to the user to be placed in prominent locations, such as on a card in one’s wallet, on a keychain, or on the back of a watch. The goal is to provide first responders with a way of accessing this key information during an emergency.

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PatientPop has created what it claims is the first practice growth platform. The company drives results through a marketing solution that helps providers manage their online reputations, and grow their number of patients through repeat visits and an easy online appointment booking system. The company claims some staggering results: a 78 percent increase in search engine result placement; and a whopping 570 percent average return on investment.


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