My Day at Converge

I was in Philadelphia today for the MedCity Converge conference. I was only there for the day, but I attended the reception and the startup showcase. The event was well represented with people from payers, pharma, funders, health systems, and of course lots of startups. It was more intimate than the HIMSS conference or mHealth Summit.

My Day at Converge

The startup showcase featured 24 companies in a packed space, so you could see them all quickly. It’s obviously meant to get the companies in front of potential customers and partners. I wonder how well it works. Startups usually get pilots through direct connections and warm intros, not meeting cold on a trade show floor.

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Multi-Channel Messaging

Messaging is a powerful and essential engagement tool. It often makes more sense to use it instead of distributing an app.

Multi-Channel Messaging

SMS is not secure, so that makes it more challenging to integrate. Even so, messaging providers are using creative ways to get around HIPAA, such as secure links embedded in messages and getting patients to consent to SMS as a potentially higher-risk communication channel.

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Health IT Success Story – VisualDx

I love learning about companies that are succeeding in health IT without getting much press. They aren’t raising huge rounds of funding and aren’t in accelerators, but have created and sold compelling solutions.The concepts and products resonate with me.

Health IT Success Story – VisualDx

One such company is Logical Images, with VisualDx as its flagship product. VisualDx is a clinical decision support tool and was #1 in its KLAS category in 2011 and 2012. Originally built by a dermatologist and targeted at dermatologic conditions, it has since expanded its coverage and will eventually cover all areas of medicine.

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Who’s Buying Engagement?

It’s common for startups to pivot or change direction in both product and business models. Almost every early-stage investor will tell you they invest in teams and markets, realizing that the initial startup idea and plan will likely change. In healthcare, finding product-market fit can be hard since it’s a highly regulated industry full of entrenched players and multiple layers between buyers and sellers.

Who’s Buying Engagement?

My favorite pivoter in health is probably Keas. I remember reading about Keas probably four or five years ago when it launched a care plan marketplace. I don’t even remember what Keas called it at the time, but I remember it as a marketplace for care plans. The former head of Google Health founded it. It allowed providers and content organizations like Healthwise to offer care plans direct to consumers. Consumers could browse and choose care plans, some free and some paid, to follow for different conditions. I think there was also a virtual care component to some plans, but I can’t really remember how that worked.

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An Update on Quantifying Myself

I wrote last year about my attempts to quantify myself. At the time I had just started using a Nike FuelBand and Fitbit Aria Scale. I was looking for a way to integrate those tools with an app for tracking my runs and nutrition. I ultimately decided to use LoseIt! as the hub for my data because it offered connectivity to Nike — both the FuelBand and the Nike Running app — and I preferred it for tracking meals over other nutrition tracking apps.

An Update on Quantifying Myself

I thought at the time and I still do today that connecting all of these services in a meaningful way was way harder than it should have been. Chris Wasden of PwC did not agree and he’s a much heavier quantified device and app user than I am. I was partly looking to unify services for my wife, not just for me, and I’m 100 percent sure she would never have connected any of these things if I had left it to her to do.

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