News 2/8/10

From Boomer: “Re: iPad. I continue to believe that if Apple put a simple 1D bar code reader on the iphone or iPad that they could open the door to all types of industrial applications.  Cost to do this would be minimal.” You bring up a great point about adding additional functionality on the iPhone or iPad.  In the old days (at least as far as mobile devices are concerned), we used to be totally dependent on the IrDA ports to transfer data wirelessly. There was a point when device manufacturers were moving away from Ir – because it was no longer en vogue in the consumer market. It was roughly at the same time that high speed Ir was becoming available. On one hand the technology was available to really make Ir communication compelling, and on the other device manufacturers were dropping it altogether.  I was convinced, at the time, that it was to save pennies on each device. I made many frustrated phone calls trying to convince manufacturers that not only was the IrDA port important to healthcare, but to all of enterprise mobility.  Thank goodness WiFi had such rapid penetration.

Not sure if you’ve seen the teardown guesstimates on the iPad. Brian Marshall of BroadPoint AmTech has speculated that the 16GB, WiFi-only iPad costs Apple $270.50, leaving $208 in profit per device. At some level, you have to believe that a great deal of thought has gone into the relative value of additional features versus the price elasticity of demand.  I think this just goes to show how these devices, despite their potential in any given industry, are totally beholden to the consumer market.


News 2/4/10

If your company offers a mobile solution to the healthcare market and would like to be included in the upcoming HIStalk Mobile Resource Guide, please take a couple minutes to fill out the registration form.

In the news…


News 2/1/10

As part of my efforts to compile an all new HIStalk Mobile Resource Guide, I’ve added a registration form to the Mobile Resource Guide link above. If your company offers a mobile solution to the healthcare market and would like to be included in the Guide, please take a couple minutes to fill out the form.

I’ve received numerous informal responses to my query – Tell me what you think of the iPad, and how well you think it will fit into your corner of healthcare. Unfortunately, not so many people have taken the time to write out their thoughts. Patrick Campbell, Manager of Business Development at MedAptus, sent the following:


News 1/28/10



IMHO – HIE’s Impact on Mobility

Nearly ten years ago, the industry was abuzz with mobile activity. Palm’s introduction of the Palm Pilot a few years earlier, in 1996, launched the personal digital assistant (PDA) revolution. Spurred on by the dot com mania and the rapid market penetration of PDAs, dozens of companies set their sights on healthcare where the opportunities for mobility were mind-numbing.

Most of the early hopefuls targeted either e-prescribing or charge capture – the two functional areas with the easiest to articulate value propositions. Several of these venture-backed companies raised millions of dollars. Yet, despite their undeniable value, nearly every one of these companies either went out of business, or were rolled from one company into the next until they eventually disappeared. Epocrates emerged during this period and had phenomenal success gaining clinical adoption, but suffered from a yet-to-be defined business model.

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