Cigna Launches a Clinically Validated mHealth App Marketplace

10-1-2013 10-54-25 PM

Cigna announces the launch of a new mHealth app marketplace during the Health 2.0 conference in Santa Clara, Calif. this week. The new marketplace, called the Go You Cigna Marketplace, will provide Cigna customers a convenient place to find clinically validated, trustworthy medical apps.

Las Vegas-based SocialWellth, a digital health company specializing in creating app marketplaces for organizations, will work with Cigna to launch the new service. The apps will all be enhanced to connect directly with each Cigna customer’s profile, resulting in user-specific content being delivered to each patient without having to update preferences or fill in questionnaires.

“We are honored to be working with Cigna as they continue with their consumer health engagement efforts by offering a profile-driven marketplace where their customers can expect tailored offerings based on their preferences.” – David Vinson, Founder and CEO of SocialWellth.

Over time, approved apps will start to be included in employer-sponsored incentive programs and Cigna’s health coach program.

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