Crossover Health Raises $15 Million To Scale Its Employer-Based Primary Care Model

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California-based primary care group Crossover Health raises $15 million in fresh funding from Norwest Venture Partners. The new round is the company’s second and, following a $6.5 million venture round in 2013, brings its total raised to $21.5 million. As part of the investment, Norwest will send Ryan Harris, MD and Casper de Clercq to the Crossover Board of Directors.

Crossover Health launched in 2010 with the intention of disrupting the employee wellness market by building on-site primary care offices within the walls of the workplace. While all verticals within healthcare are now targets for disruption, employee wellness is an area that has received less entrepreneurial attention than the payer, provider, or consumer markets. Crossover is working to change this by building a primary care group that can deliver health services in a convenient, low-cost care setting. Primary and ancillary care is provided for employees through the program. This includes on-site urgent care services, health coaching, physical therapy, occupational therapy, and chiropractic sessions.

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Crossover’s delivery model is supplemented by a patient engagement app and backed with an analytics platform that helps employers analyze and reduce their healthcare expenditures. The company’s patient engagement app, called Crossover One, allows users to schedule appointments, message their care team, review results, and trend data. Now, with fresh capital in hand, Crossover will expand its digital footprint by developing a population health system that will help Crossover shift the focus of its efforts from a reactive care delivery system to a preventative one.

"For larger self-funded employers, providing on-site healthcare provides them the opportunity to directly innovate and improve the provision of health services while reducing their overall health care spend,” explains Crossover Health CEO Scott Shreeve, MD. The company provides primary care services to a base of 40,000 employees and will also use its new funding to grow its customer base.


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