Fitbit Announces That Its Corporate Wellness Platform Is Now HIPAA Compliant

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Coming into 2015, industry experts wondered what the future would hold for Fitbit as Google, Samsung, and Apple all converged on the smartwatch market, which many thought would decimate the fitness tracker market the way smartphones did with the GPS and portable music device markets. Now, as fall approaches, the company has done an impressive job quieting naysayers as completed an IPO backed by “phenomenal” financial performance figures and defended itself against a volley of lawsuits from rival Jawbone. Now, the company appears ready to turn its attention back to product development and has announced that its platform is now HIPAA compliant.

HIPAA compliance is not necessary for Fitbit’s core business, selling trackers to consumers, because consumers themselves are not covered under HIPAA, but the change does impact Fitbit’s growing corporate wellness platform. Fitbit sells its trackers to employers in a package designed to help improve productivity and overall health and wellness among employees.  In this market, HIPAA compliance is a differentiator. Fitbit hopes that its HIPAA compliance will help its corporate wellness platform gain inroads because it will be able to sign business associate agreements with HIPAA-covered entities, such as payers, healthcare organizations, and any companies that self-insure their patients. The corporate wellness platform only accounts for 10 percent of Fitbit’s earnings, but it is one of Fitbit’s fastest growing business units.

Fitbit’s corporate wellness platform is currently in use at Adobe, British Petroleum, McKesson, and most recently Target. At Target, all of the company’s 335,000 staff will be given free Fitbit trackers and then divided into teams across the company. From here, teams will compete by accumulating step counts to be the most active team. At the end of the competition, the winning team will get to donate $1 million to a charity of their choosing.


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