Fitbit Valued at $300 million

3-6-2013 7-57-27 PM

Fitbit has raised $30 million in Series D funding on a valuation of more than $300 million,according to multiple sources. Details were not disclosed on the source of the investments, but in January of 2012, Fitbit raised $12 million in investments from Foundry Group, True Ventures, SoftTech VC, and Felicis Ventures. Considering Fitbit’s exceptional growth this past year, it would not be unrealistic to expect some additional capital from these original investors.

Fitbit has been a strong name in the activity tracker space since its 2008 launch, and with last years addition of Fitbit’s integrated wireless scale and Bluetooth-enabled activity trackers,  it has continued to set a high bar in the marketplace. With the additional cash influx, Fitbit will be one of the most heavily funded players in the market.

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