Fitness Photo Sharing App Raises $2.4 Million Seed Round

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PumpUp, a photo sharing social network focused on the fitness market, announces a $2.4 million seed round led by General Catalyst Partners. Azure Capital Partners, Relay Ventures, Freycincet Investments, and a group of undisclosed investors also participated in the round. The round follows a previous seed round in September 2013 that raised $200,000. In 2012, PumpUp graduated from startup incubator HYPERDRIVE, which contributed $40,000 in seed funding. In total, the company has raised $2,640,000.

PumpUp is building a site focused on weight loss photo sharing. Since the platforms 2013 launch, it has built up a 1.7 million user base, 90 percent of which are women. The app lets users set fitness goals, track and share progress through photo updates, share stories, fitness tips, recipes, and other helpful content, and creates a generally motivating and encouraging atmosphere for people pursuing various fitness goals.

With the dramatic growth and successes of Instagram and Snapchat, photo sharing has become an area of increased interest for VC firms. Imgur, another growing photo sharing platform, recently announced a $40 million Series A round led by Andreessen Horowitz. The Hunt, a photo sharing app focused on shopping and e-commerce raised a $10 million Series B in April, led by Khosla Ventures.

“Consumers today are looking for inspiration and guidance regarding their physical activity and eating habits without being overwhelmed by a plethora of applications. PumpUp is uniquely positioned as a horizontal platform that provides an open, safe and positive community to engage with compelling health and fitness related content.” – Nick Bonatsos, General Catalyst Partners.

PumpUp differentiates itself from the growing sector of photo sharing apps in that its marketing efforts are focused exclusively on women, and that its platform crosses social networking, healthcare, fitness tracking, and photo sharing – all highly active investment sectors.

PumpUp’s fitness tracking functionality lets users track a library of different activities, including running, walking, cycling, and more obscure exercises like snowboarding, skiing, and even skipping. Users can also build custom workout routines, and then quickly update their fitness tracking by reporting that they had completed one “upper body” workout, for example.

PumpUp CEO Garrett Gottlieb, reports that the new funding will be used to drive user base growth, expand the PumpUp team, and add new functionality to the app.


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