Jawbone Partners With Huawei On Smartphone and Smartwatch Deal

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The 2015 Mobile World Congress kicked off today in Barcelona and will run through the remainder of the week. The event kicked off with a roundtable keynote discussion on driving innovation in the mobile technology space, with Deutch Telekom CEO Tim Hottges, Vodafone CEO Vittorio Colao, Telenor president and CEO Jon Fredrik Baksaas, and Telefonica CEO Cesar Alierta. After the session, the exhibit floor opened and attendees were greeted by hundreds of consumer electronics manufacturers with new phones, tablets, announcements, and strategic partners to unveil.

Day one’s most interesting news includes Facebook CEO Mark Zuckerberg calling on cellular service providers to offer free low-bandwidth data plans to all customers, based on the idea that apps will drive higher data usage and convert free users into paying users. Google confirms that it will begin offering its own wireless service in the US, largely through partnerships with existing service providers. Samsung launches the Galaxy S6, the first major smartphone to include wireless charging technology. The new phone can reportedly bank four hours of battery life after just 10 minutes of wireless charging.  One other gadget turning heads at the MWC today is Huawei’s smartwatch.

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The Huawei smartwatch is being called the most “watch-like” Android smartwatch to hit the market to date, and for good reason. The watch shuns the boxy designs of the Apple Watch and Android Gear, opting for a traditional 1.4 inch circular face and a basic leather or metal band. The face of the watch is a customizable touch screen display with sapphire glass. Internally, the watch houses a 1.2 GHz Snapdragon processor and 512 MB of RAM that will power an accelerometer, gyroscope, heart rate monitor, and barometer. The watch will run Android Wear as its OS and a Bluetooth connection will keep the watch in sync with a paired Android smartphone.

Along with the unveil, Huawei also announced a new strategic partnership with Jawbone. Through the partnership, Jawbone’s UP app will become the default health and fitness app on all Huawei smarphones and wearables, coming preloaded in most devices moving forward. By expanding the potential points of entry for consumers to engage with the UP ecosystem, Jawbone should see an increase in overall active users on its platform. In exchange, Huawei users will gain access to UP’s personal coaching app as well as the third-party apps developed to support the growing UP digital ecosystem.


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