Jiff Raises $23 Million Series B, Expands Its Employee Wellness Platform


Employee wellness startup Jiff has raised a $23 million Series C led by digital health newcomer Rosemark Capital, and with additional funding contributed by GE Ventures and returning investors Venrock Associates, Aberdare Partners, and Aeris Capital. The company has raised $50 million in total since its 2011 launch. Rosemark Capital was founded last year by entrepreneur Chris Keane after selling his advertising startup Rosetta for $575 million. Jiff is Rosemark’s first investment since its launch, but since launching the company has evaluated and ultimately passed on more than 1,500 other digital health startups. Kuenne explains, “We’re taking our learning from building Rosetta and marketing know-how, and applying them as investors.” Kuenne will be joining the Jiff Board of Directors as part of the deal.


Jiff has been growing its employee wellness platform since 2011, and now has 15 customers signed up. The company markets a set of applications that integrates with existing benefits systems and engages employees to live more active lives and reduce the cost of care. The system allows employers to roll out incentive programs that reward healthy decisions through behavioral economics, gamification, and financial incentives. The platform also allows users to create group or personal challenges that help employees to track progress toward individualized fitness goals. The entire platform is back-ended with an analytics engine that serves up cost analysis and utilization dashboards for benefits managers to gain more detailed insights into how challenges and incentives are performing.

Along with the new funding, Jiff also unveiled a new component to its platform, Jiff Navigator. Navigator is designed to be a home screen for all of an employees health needs. The app presents a customizable portal that connects employees with existing health resources, such as weight loss or telemedicine programs. It also captures data from activity trackers, claims data, and periodic health assessments and then serves up personalized challenges and incentives.

Jiff reports that its employee-base has grown by a factor of 10 over the last year, and its customer base has grown by 500 percent. Its new funding round will be used to continue expanding both its employee base and its customer base.

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