Mindbloom Partners With Vivacity To Release New Energy Tracking App

11-25-2012 8-24-38 PM

Seattle-based mobile app giant Mindbloom releases a new mHealth app in partnership with Vivacity, a workforce wellness company. The app, called Juice, allows users to track physical exertion and energy levels throughout the day and review output in trended graphical format.

The app competes in a quickly maturing market with existing offerings available from the likes of Fitbit, Up (by Jawbone), and the new highly publicized Shine. Differentiating Juice is that it does not try to be an activity tracker for the fitness enthusiast, but targets the average user.

Following up on its successful release of Bloom, currently sitting at 300,000 downloads, Mindbloom has announced a goal of reaching 1 million users in their “healthy seven figure” challenge and the partnership with Vivacity aims to increase their presence among Vivacity’s 270,000 subscribed members.

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