Most Patients Would Participate in Virtual Visits

3-10-2013 11-42-03 PM

A recently released study titled Digital Impact On Customer Experience explores the relationship technology has played on the patient experience, as well as sheds some interesting light on the physician perspective.

Notable findings include:

  • 74 percent of respondents report that they would be comfortable communicating with doctors using technology instead of seeing them in person.
  • 80 percent of North American respondents are comfortable submitting a complete medical history and diagnostic information online.
  • Most consumers are comfortable with having all of their health records securely available on the cloud.

Interestingly, a wide gap was shown when patients and health practitioners were asked to identify credible sources of health information. Not surprisingly, a patient’s own doctor, along with health insurance companies, ranked highly with both groups. Beyond this, however, the results show that patients are actually much more skeptical of health information than health practitioners.

Patients had a much lower view of hospitals and health systems, ranking them below retail pharmacies and friends and family. Practitioners ranked them as the highest sources of information, equal to that of a personal doctor.

Practitioners placed higher trust in government organizations, but patients ranked them near the bottom of their list of trusted sources of health information.

No one trusted pharmaceutical companies, with practitioners placing doctors, insurance companies, hospitals, government organizations, friends and family, blogs, Facebook, publications, retail pharmacies, and “other health websites” as more credible sources of health information than pharmaceutical companies. Patients agreed and added television to the list.

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