Nike Introduces TechStar Accelerator Class

3-19-2013 11-52-45 PM

As Travis reported in December, Nike+ has moved into the accelerator space, focusing on health startups that will integrate with the Nike+ and FuelBand platform. Following its recent crowning as the World’s Most Innovative Company by FastCompany, Nike is ready to announce the first class of startups that will participate in its three-month accelerator program.

"We’ve been excited for quite some time to open up our ecosystem and invite more talent in." – Stefan Olander, VP of Nike’s Digital Sport group.

The startups include:

  • FitDeck. Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
  • GoRecess. Helps users find, book, and review fitness activities.
  • Chroma Games. An indie game studio that creates virtual worlds tied to real-world activity.
  • CoachBase. Provides a digital sports coaching platform.
  • Leverages fitness data as a means of raising money for charities.
  • HighFive. Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
  • Sprout At Work. Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
  • GeoPalz. An interactive gaming and rewards platform for kids and families.
  • Incomparable Things. Creates activity-driven fantasy sports leagues.
  • RecBob. Offers a platform that makes rec sports easy by organizing play.

The startups will all receive $20,000 in funding, mentorship, and office space in the Portland, Oregon office for three months. In exchange, Nike will take a six percent equity position in the company.

  • travisjgood

    I’m really excited about the Nike Accelerator. My favorite concepts are definitely those that relate to kids (GeoPalz, RecBob) and GoFitCause because of the activity-to-giving angle.

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