Noom Teams Up With Viridian To Tackle Diabetes

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New York City-based digital health startup Noom Inc. will partner with Viridian Health to launch a diabetes support program that will bring digital and in-person diabetes support services to more than 80 million Americans at risk of developing diabetes. The partnership comes at the right time for Noom, which closed a $15 million Series B round in January 2015 and is now well positioned to scale its wellness support app nationally.

While Noom is operating in a highly saturated market, fitness apps, the company boasts some impressive numbers: With 14 million downloads, average weight loss among its users is 10 pounds, and a 65-percent retention rate at the four-month period. The app is drawing people in by replicating the functionality of its competitors, namely calorie counting and fitness goal tracking, with personalized support in the form of a simple daily to-do list that pushes people toward their fitness goals, and a social media-like Noom Groups feature that lets users support each other in their goals.

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While Noom is technologically and now financially positioned to tackle bigger problems with digital health tools, Viridian has been focused on building a company with boots on the ground in the fight against diabetes. The company has built a business around delivering the CDC National Diabetes Prevention Program to at-risk populations on behalf of employers and health plans. The program supports 1.4 million patients currently deemed at-risk of developing diabetes through a network of local representatives that engage in homes, at gyms, and at work. Now, Viridian will incorporate Noom’s population health tools into the program to boost adoption among Viridian’s diabetic population.


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