Ovuline Raises $3.2 Million To Ramp Up Fertility App

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Boston-based digital health startup Ovuline announces that it has closed a $3.2 million funding round led by Martin Ventures with additional contributions from the investment arm of Blue Cross Blue Shield of Massachusetts. Prior investors include Lightbank, LaunchCapital, LionBird, and David Cohen, founder and CEO of Techstars. The new round brings Ovuline’s total funding to $5.7 million.

Ovuline has worked closely on a pilot project with BCBS Massachusetts over the past several months. Starting in February, the team rolled out a pregnancy support app that allows BCBS to send users tailored articles, screening information, and general reminders. Ovuline CEO Paris Wallace notes that the trying-to-conceive population is difficult to identify and says, “In general, insurers are really excited about engaging with all of their members, but especially with this population. Most have fantastic benefits for their pregnant members and those trying to conceive, and sometimes they don’t know the best way to communicate that with their members.” Since its launch, Ovuline has connected with more than 250 other insurance providers to offer targeted messaging to this population. More recently, Americord Recovery announced that it was also partnering with Ovuline to deliver targeted content about its cord blood banking services to expecting mothers.

In April 2015, Ovuline announced that it had hit a milestone with 2 million users on its platform, up from just 35,00 in 2013, representing the world’s largest dataset collected from women trying to get pregnant. Ovuline currently has two apps, Ovia Fertility and Ovia Pregnancy, with a third to be announced later this year. Ovia Fertility supports users who are trying to get pregnant by helping them track their cycle and pinpoint ovulation. Once pregnant, Ovia Pregnancy offers additional support in the form of helpful articles, reminders, and targeted content from third-party vendors like BCBS and Americord Recovery. Next, Ovuline is going to launch an app to support new mothers, offering a digital guide on early childhood development and parenting tips. The company reports that it is now averaging 1,000 new pregnancies reported on the app daily.


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