Patient Engagement Specialists WellTok Raise $18 Million in Series B Funding

4-10-2013 5-06-32 PM

In telecommunications, it is often said that the last mile is the the most expensive. Meaning that an organization can have the most sophisticated core business processes and operations center, but the wires on the road are still likely to be what causes the majority of the headaches. The same can be said for corporate wellness initiatives. No matter how much money is thrown at behavioral research and rolling out programs, at the end of the day, the biggest problem will always be getting the tools into the hands of an engaged public – the last mile.

WellTok has been tackling this problem head on since 2009, providing solutions to help health plan providers boost engagement with wellness tools that use the Web, mobile, and social media. The work the company is doing is not going unnoticed as its flagship platform CafeWell is being used by two of the nation’s largest health plans serving more than 10 million patients.

The company netted an impressive $18.7 million in Series B financing this week, led by Emergence Capital Partners, InterWest Partners, and New Enterprise Associates.

The startup has also announced that its executive chairman, Jeff Margolis, has been tapped to take the helm as CEO of the new company, effective immediately. Prior to WellTok, Margolis was CEO of TriZetto.

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