Public Comments on Text for Tots

The Health Resources and Services Administration is looking for public input on how best to utilize text messaging to promote and educate healthy activities and behavior to parents of young children. This seems like a great program, especially for isolated and undeserved groups that might not otherwise have access to these types of education or a good environment to model.

If the problem is distribution, or adoption, then the focus should be on hooking parents when they are likely most interested, which might be when they are most fearful or uncertain. To me, this is right around delivery. Pediatricians seem like another great way to get users for something like this. You could piggyback on Text4Baby distribution and marketing to try to convert Text4Baby users to a service like this.

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