ReachMD – CME at the Barber Shop

By M

We profile today ReachMD, a “thought-provoking medical news and information” provider.

ReachMD provides medical radio programming via XM Channel 160, online streaming through its Web site, and through an iPhone app targeted for “time-constrained” medical providers. One key motivation for users is the free continuing medical education that is available anytime, anywhere (as long as “anywhere” includes a satellite radio, Internet connection, or iPhone).

Most courses are in the 15-25-50 minute range, developed by well-established ACCME accredited providers. The value to users is appealing. It also helps (ReachMD, anyway) that many of the courses are sponsored by pharma companies, though the courses I reviewed were close to ad-free.

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I downloaded the app (free) and was able to create an account in no time through my phone. Selection of courses is not organized by discipline, which would be useful.

Taking a pre- and post-test was a breeze, although the font size could be improved, and I earned 0.25 AMA points in the process. Printing a certificate involves logging in to the Web site. I would recommend they consider adding an “e-mail PDF certificate” option.

I didn’t try the XM radio CME option, but I assume users can log into the Web site afterward, answer some questions, and print their certificate.

ReachMD mentions a phone call option as their “first innovation,” but I didn’t see it mentioned anywhere in the Web site as being active any more.

I would recommend organizing the CME programs better as they do with the “Specialties” station and providing links to paid CME programs. A BlackBerry and Android app would be nice as well.

With an exponential growth pattern, online CME is likely to be 50% of all CME consumed within the next 7-10 years. ReachMD is certainly in a sweet, sweet spot. Competitors to watch in the mobile app world include Medscape, Medline University, MedPage, CBCE Oncology, Joslin Diabetes, TotalMedEd and Epocrates.

M is an anonymous contributor to HIStalk Mobile, focusing on new mobile applications and iPhone/iPad news.

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