Reflexion Health Raises $7.5 Million Series A For Kinect-based Physical Therapy


Reflexion Health, a San Diego-based health IT startup with the West Health Incubator, announces a $7.5 million Series A round funded exclusively by the West Health Investment Fund. The round brings Reflexion’s total raised to $12 million, following a $4.5 million seed round in 2012 that was also funded by West Health.

Reflexion is the second startup coming from the West Health Incubator, a for-profit entity owned by telemarketing billionaires Gary and Mary West. The goal of the incubator and the associated West Health Investment Fund is to spur innovation which will reduce the cost of healthcare.

Reflexion will use the new funding to further development on a Kinect-based physical therapy system designed to coach patients through their exercises, while incorporating educational information about their care plan and gamification principles to make the exercises more fun. The platform is currently being piloted at the Center for Connected Health, a division of Partners HealthCare in Boston, MA and Rady Children’s Hospital in San Diego, CA.

Physical therapy services represents a $127 billion a year market in the United States. Until recently, there has been little innovation or disruption to the traditional approach to providing services. Typically, patients work with physical therapists in an outpatient setting, and then are assigned additional workout regimens to be completed throughout the week at home. The physical therapy schedules are written on a paper planner, and exercises that are to be done are explained in supplemental paper handouts.

Reflexion hopes to change the traditional paper-based approach by building a platform around Microsoft Kinect, a gaming system that is capable of tracking the subtle body movements of users. Reflexion is using Kinect technology as the backbone of a platform that monitors patient exercises to make sure that they are performing them correctly, and that they are completing the appropriate number of repetitions. Over time, the platform will help physical therapists trend improvement and compliance rates within their patient populations.

CEO Spencer Hutchins explains, "Healthcare need tools like Vera that can extend the expertise of physical therapists and finds ways to better engage, motivate and coach patients towards their recovery, wherever they are.”

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  • Sherry Reynolds

    There is already a company in that space called Jintronix that also uses microsofts kinect and they are further along.

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