Smart Watches for Activity Tracking

5-26-2013 1-46-23 PM

Researchers forecast the 2012-2017 growth of the mobile sensor market in health and fitness, placing it as a $1 billion industry by 2017 based on the $800 million in venture funding received so far. However, dedicated activity trackers are not predicted to have the same growth.

“Some sports and fitness markets will be disrupted by the emergence of new general purpose mobile sensing products such as smart watches.” – Mareca Hatler, ON World’s research director.

In a survey of more than 1,000 consumers, fitness was ranked as the single most important application for smart watches. Twenty percent of survey respondents were reportedly willing to pay at least $299 for a watch with integrated sensors for heart rate, activity tracking, and blood pressure monitoring. Device manufacturers like Apple and Google are undoubtedly aware of this demand.

The inevitable introduction of a mass marketed, multi-purpose device capable of delivering integrated activity tracking will put immense pressure on the already oversaturated activity tracker marketed.

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