Text4Baby Partners with Feel Rich To Extend Outreach to Pregnant Women


Text4Baby announces a partnership with health and fitness media company Feel Rich aimed at increasing awareness of the Text4Baby free mobile health platform for pregnant women. The partnership, dubbed Feel Rich Moms, is leveraging the media expertise of the Feel Rich network, which has already secured an agreement from R&B singer Tyrese and Quincy Jones III to help promote the mobile health service.

Text4Baby, launched as a public service just over two years ago, has enrolled more than 450,000 expectant mothers, and has stacked up some genuinely impressive patient engagement statistics that would daunt most mHealth entrepreneurs, including:

  • 95 percent of respondents to a recent user survey said they would refer text4baby to a friend and the average helpfulness of the service was rated at a 7.8 out of 10.
  • More impressively, in October of 2011, 31 percent of all registered users responded to a text asking about their intention to get a flu shot. Of those that indicated that they did intend to get a shot, 55 percent requested to have a follow-up reminder texted to them from Text4Baby.
  • 67 percent of respondents reported that Text4Baby has helped them remember an appointment or immunization that they or their child needed. The Chicago Community Health Services Network reported that overall missed appointment percentages were lower among Text4Baby patients.
  • 64 percent of respondents reported that they discussed a health topic introduced by Text4Baby with their physician, and 39 percent reported calling a number for a service that they received from Text4Baby.

Among all the efforts to increase patient engagement, few approaches seem to have cultivated a user base as engaged and responsive as Text4Baby users. Perhaps texting has become an overlooked means of contact for increasing patient engagement.

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