VideoMD

By M

VideoMD.com is kind of a misnomer. Though home to several physician-presented videos, it also has a repertoire of videos uploaded by different types of clinicians.

The home page has featured videos, including one titled What is the Secret to a Female Orgasm? (sex sells). The differentiating feature is clinician-produced and curated videos for patients.

VideoMD seems to be a good medium for physician-patient education / marketing communication that can be broadcast free by any physician (why not use YouTube?). A good feature allows you to search for videos posted by your doctor.

A notable security flaw was that its physician registration process allows virtually anybody to claim to be a physician and upload videos (at least so it seems). Videos can be uploaded in flv format. They can be shared by e-mail or embedded in a Web page. 

Categories are minimal and can be expanded. Two categories intrigued me: “live cases” where nothing was streamed live, and “current controversies” which didn’t seem too current. However, the clinicians and the content are indeed credible and seem useful.

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Their iPhone app is very basic, with featured videos and an ability to search for any topic. I would recommend adding the online categories to the app for better searching.

In my opinion, $0.99 presents a barrier for purchase unless one is desperate to get video education on the go. Having said that, there are very few patient education video apps around in the smart phone world, with some examples being the iPatientEd app (with content from wired.md) and HealthiYou.

Online competitors for the patient video market segment, such as WebMD, HealthVideo (by NBC), HealthCentral, MedlinePlus, and thousands of others might want to rethink their video presence outreach. A short video in the hand is worth more than a paragraph.

M is an anonymous contributor to HIStalk Mobile, focusing on new mobile applications and iPhone/iPad news.

  • I want to assure you that videos in the featured video library of VideoMD are checked for medical accuracy, and the doctors credentials are checked. We do have MD’s as well as other clinicians. Although we don’t check credentials as soon as someone registers online. We do check them as soon as they have a video in the featured video library.

  • If the videos are checked for authenticity, I can see this resource becoming a trusted alternative to YouTube, especially catching on with parents and older patients. Otherwise, it’ll just become one more video site wannabe.

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