Voxiva Tops One Million Users


Voxiva announces that its mobile health platform has passed the one million user milestone this month. The achievement did not come quickly for Voxiva, which launched in 2001, but demonstrates that with long-term commitment to developing a niche product, success can be realized.

Voxiva’s text-based patient engagement platform relies on evidence-based standards to drive behavior change among its users. The company markets to health systems, payers, and other national organizations like the American Diabetes Association. Voxiva has partnered with UnitedHealthcare, Alere, and Amerigroup, among others, to get its platform in front of consumers and grow its user base.

Driving adoption numbers is Voxiva’s growing library of clinical trials that measure substantial gains before and after its platform is implemented. As CEO Justin Sims explains, “In a randomized trial by George Washington University of our smoking cessation program, they found that biochemically confirmed abstinence was more than twice that of the control group.  In another GW study, they found that Text4baby mothers were nearly three times more likely to believe that they were prepared to be new mothers compared to those in the no exposure control group.”

Voxiva’s flagship product is Text4Baby and Text4Kids, a highly successful text-based platform that educates and prepares new mothers during pregnancy. The program is supported by the Health Mothers Healthy Baby Coalition, the American Academy of Pediatrics, and the American College of Obstetrics and Gynecologists. The program has reached 600,000 since its launch in 2010, and boasts some impressive results.

  • 67 percent of users reported that Text4Baby has helped them remember an appointment or immunization that they or their child needed.
  • 64 percent of users reported that they discussed a health topic introduced by Text4Baby with their physician.
  • 31 percent of all registered users responded to a text asking about their intention to get a flu shot.

Voxiva partnered with RiteAid and Feel Rich Media to continue to build Text4baby and Text4Kids exposure to the general public. Rite Aid places Text4baby advertisements in its circular ads, on in-store displays, and across its social media pages to help raise awareness and increase enrollment in the Text4baby platform.

Voxiva also makes: Care4Life, a diabetes platform developed in conjunction with the American Diabetes Association; Text2Quit, a text-based smoking cessation support tool developed in partnership with GWU that has seen positive early results in clinical trials; and Text4health, a general health and wellness platform.

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