WiserTogether Raises $9 Million Round For Consumer Health Research Platform

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Washington DC-based digital health startup WiserTogether announces that it has closed a $9 million Series B round led by co-led Martin Ventures and the Merck Global Health Innovation Fund. Additional funds were provided by Blue Heron Capital and returning investors 7Wire Ventures, Grotech Ventures, and Harbert Venture Partners. In total, the company has raised $19 million since its 2008 launch.

WiserTogether is taking a unique approach into the medical research market, competing with market heavyweights like WebMD and HealthTap. The company is building a platform that helps consumers learn about treatment options for various conditions by listing out all of the possible treatment plans associated with that condition and then letting users sort the list with different filters, such as expected clinical outcome or cost.  Some of the site’s most searched conditions are sleep apnea, herniated disc, plantar warts, heart attack, and arthritis.

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According to WiserTogether Carprel Tunnel Syndrome, another frequently searched condition, has 18 recognized treatment plans, spanning OTC medications, prescription medications, physical therapy, alternative options such as acupuncture, and surgery. Consumers are able to compare these treatment plans, read the clinical evidence that supports each option, see which ones tend to work best, which are the most common treatments, review the costs associated with each plan, and eliminate any treatment options based on personal beliefs or preferences.

The tool is not available to the general public other than in a trial mode, which may be why despite launching in 2008 and having a compelling product to offer, most people have not heard of WiserTogether. Instead of marketing directly to consumers, the company markets to insurers, providers, and employers which license the software and then provide it as a tool for their customers or employers. The company reports that it has grown its platform from serving 150,000 users in 2010, to more than 2.5 million in 2013.

In a press release, the company reports that it will use the new funding to scale its operations and bolster its sales organization.


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