ZappRx Introduces Pharmacy Boarding Pass App

7-23-2013 10-09-05 PM

Boston, MA-based mobile health startup ZappRx is working to disrupt the checkout process at the pharmacy by borrowing inspiration from the mobile boarding passes rolled out across most airlines in the past few years.

Entrepreneur Zoe Barry, formerly of athenahealth, has raised $160,000 to build a platform that connects the patient, physician, and pharmacist in a single mobile e-rx ecosystem. Patients will download the app and connect it with payment and health insurance accounts. Physicians can then send an electronic prescription directly to both the patient and the pharmacist. Traditional e-prescribing platforms have been criticized for removing the patient from this process. ZappRx offers an electronic alternative comparable to the traditional prescription-writing processes.

At the pharmacy, the pharmacist scans the patients ZappRx prescription, which verifies the medication order and processes a co-pay payment in one transaction. At home, the app sends medication reminders to help improve medication adherence.

The platform is being piloted at New York-Presbyterian, Weill Cornell Medical Center, and Zitomer Pharmacy.

ZappRx will sell de-identified patient information once the app completes its pilot and is formally launched.

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