ZappRx Raises $1 Million for e-Prescription Boarding Pass

9-9-2013 9-35-46 PM

Two months after commercially launching its “prescription boarding pass” mHealth platform, ZappRx announces that it has raised $1 million in a Series A round led by Atlas Ventures and the Life Sciences Angel Network. The Cambridge, MA-based startup also announces the addition of Oxford Health founder Jay Silverstein, NaviNet founder and CEO Will Cowen, and founder George Kassabgi to its advisory board.

ZappRx, founded by athenaHealth veteran Zoe Berry, is targeting consumers in an effort to provide an all-in-one platform for receiving, managing, and filling prescriptions. To do this, ZappRx needs pharmacies to connect with its platform. To accomplish this, the startup is engaging pharmacies to develop time saving and customer satisfying data exchanges that will allow them to view fill lists in the morning and then auto-text patients when prescriptions are ready for pickup.

The platform also provides physicians with access to medication adherence data so that they can monitor their patient population and ensure that patients are filling their prescriptions.

Berry estimates that inefficiencies in the retail pharmacy drug distribution model contribute to an average $1.2 billion in time and product waste each year. It hopes to position itself as a cost-cutting, consumer-engaging platform with solutions to this problem. With a significant portion of the retail pharmacy market share owned by CVS, Walmart, Walgreens and Target, selling one of the major players in the space may be the only way to get a solid foothold in the sector. Berry has acknowledged that discussions are underway with some of these major distributors, but for now would not disclose details.

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